Companies count on their channel partnerships to maximize profits, increase market penetration, and enhance customer satisfaction. Recruiting the right business partners is the key to developing or expanding your channel programs.
CGS has developed, implemented, and managed recruitment programs seamlessly for some of the world's largest IT vendors.
Business Partner Recruitment Readiness
The importance of using well-defined criteria for identifying, qualifying, and recruiting business partners that align to your specific channel development initiatives cannot be overstated. CGS will work with you to clarify your recruitment goals and rank the desired competencies and business models you are seeking in potential new business partners. CGS will work with you to:
- Understand your specific recruitment goals and criteria for success
- Define your compelling business partner program benefits, product positioning and messaging
- Translate your business partner program benefits into a telemarketing script and outbound email messaging
- Acquire business partner prospect lists and sort business partner prospects that align to your specific recruitment objectives
- Train the CGS business partner recruitment telemarketing sales team about your business partner programs and objectives
- Create standardized documentation to streamline partner management
- Develop collateral to market your business partner program and products to qualified business partner candidates
- Establish metrics and reports for benchmarking the recruitment campaign performance
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