In business, it is a well-known fact that 80% of your revenue will often be delivered from 20% of your partners. Sales execs working to hit targets put a lot of focus on this narrow band of partners. 

We predict that this trend is about to be disrupted. Why? 

Because accepting this approach can put your growth strategy at risk as AI, digital strategies and technology transforms sales playbooks. As you prepare your sales strategies, let’s discuss how to break the 80/20 rule…