In the CGS 2019 U.S. Consumer Sustainability Survey, more than 1,000 consumers were surveyed as to their buying habits, revealing that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year. In addition to eco-friendly buying habits, this infographic also reveals consumer priority purchasing decisions and why they return to certain brands.
Download the CGS 2020 Retail and Fashion Sustainability Survey.
