CGS Survey Reveals ‘Sustainability’ Is Driving Demand and Customer Loyalty

In the CGS 2019 U.S. Consumer Sustainability Survey, more than 1,000 consumers were surveyed as to their buying habits, revealing that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year.     In addition to eco-friendly buying habits, this infographic also reveals consumer priority purchasing decisions and why they return to certain brands.    

Download the CGS 2020 Retail and Fashion Sustainability Survey.



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