UNICEF Selects CGS Chile to Provide Fundraising Support

New York, NY, and Santiago, Chile – May 31, 2018 – CGS, a global provider of business applications, enterprise learning and outsourcing services, today announced that UNICEF, the United Nations International Children’s Education Fund, selected CGS business process outsourcing (BPO) for customer support and outbound sales to aid the program’s donor initiative in Chile.

UNICEF faced the challenge of optimizing and promoting donor retention and fundraising in Chile. To support its commitment to children, UNICEF needed to establish a central fundraising platform, for which it turned to CGS Chile. The organization ran a pilot program with CGS for two months, obtaining outstanding results. This includes a substantial increase in success rates on saving campaigns for on-hold donors and diminishing to nearly 0 percent donor complaints about supporting services. These improvements have been an important contributor to UNICEF’s 5 percent monthly growth in income.

In a second stage, CGS Chile – offering customer and sales support to many of the world’s largest entities, and part of a global secure network that is SOC1/SOC2 compliant, ensuring data privacy and security for its customers – will expand UNICEF’s fundraising efforts in other countries within Latin America. CGS Chile customer support agents are fluent in Spanish, Portuguese and English.

“With a growing global need for funding, UNICEF looked to acquire more than just a telemarketing agency, we see CGS as a partner for fostering donor retention and value maximization, and, for exploring telemarketing channels on the acquisition of new donors,” said Macarena Arangua, Pledge Officer UNICEF. “CGS’s expertise and customer support capabilities made the selection process very clear cut. We look forward to being pioneers on building a successful partnership for quality fundraising campaigns in Chile.”

“We are excited to provide UNICEF with the quality support services that it requires to meet its funding goals,” said Pablo Rossel Estay, SVP, CGS Chile. “Our clients have always looked to CGS to provide award-winning customer service while enhancing the overall customer experience.”

With a base of thousands of multilingual, dedicated call center agents located in North America, South America, Europe, the Middle East and Asia, CGS currently supports many of the world's industry-leading brands, including global retailers, healthcare providers, technology and telecom providers and global hospitality brands. CGS’s innovative, scalable and flexible business process outsourcing solutions include traditional BPO, technical support, customer care, outbound telesales and channel enablement and back office support, including finance and accounting.  


UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across 190 countries and territories, the organization works for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children, visit www.unicef.org



About CGS

For nearly 35 years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through business applications, enterprise learning and outsourcing services. CGS is wholly focused on creating comprehensive solutions that meet clients’ complex, multi-dimensional needs and support clients’ most fundamental business activities. Headquartered in New York City, CGS has offices across North America, South America, Europe, the Middle East and Asia. For more information, please visit http://www.cgsinc.com and follow us on Twitter at @CGSinc and @OutsourcingCGS and on Facebook.


Media Contact:

Susan Sweeney, CGS



Kate Connors (for CGS)