Elena Filimonova, who joined CGS in 2014, leads CGS’s global marketing organization. She is responsible for all activities related to conceptualizing and implementing go-to-market strategy and achieving marketing targets on corporate and divisional levels. This includes market research and planning, integrated marketing campaigns, promotion and advertising, lead generation, sales enablement, events, corporate brand positioning and strategy, and directing the global marketing team. Since joining CGS, Ms. Filimonova reorganized the marketing team to support multi-product and multi-divisional nature of the business, launched a rebrand of the company to streamline its diverse offerings, revamped digital marketing strategy and established a marketing automation function to streamline the lead-to-pipeline process and measure the results of integrated marketing campaigns. She has spoken at such industry events as CMO Forum and has been quoted in business publications, including KMWorld and CIO magazine.
Ms. Filimonova possesses extensive experience in leading strategic and product marketing, brand management and analytics for global technology companies – established and startups. Prior to CGS, she served as Vice President of Marketing for the Engineering and Technology business of Elsevier, which she joined through the acquisition of Knovel, a provider of a cloud-based engineering application, where she served as Head of Global Marketing. Prior to that, she was responsible for Strategic and Product Marketing for Financial Services at FAST, a subsidiary of Microsoft focusing on enterprise search and business intelligence solutions, led Strategic Marketing at BT for Global Financial Services and held several key roles at Radianz, a Reuters-owned financial infrastructure provider.
Ms. Filimonova holds an MBA from Emory University’s Goizueta Business School and a BA from Moscow University of Linguistics.