Consumers are increasingly interested in the impact of purchases, including the environmental and social costs of production. In our survey, 51 percent of U.S. consumers rated sustainability as important to their buying decisions. And 30 percent of consumers in the U.S. and U.K. would stop buying from a brand if they did not use ethical practices. Yet achieving sustainability requires transparency and visibility into a company’s entire supply chain.

That was the topic of this panel, moderated by Pete Sadera, Sourcing Journal editor in chief, at the 2021 Fairchild Media Group Virtual Tech Forum in June 2021. During the panel, speakers shared how they are addressing the growing demand for data about the origins of products. Watch the full discussion below: