In the “2019 CGS Customer Service Security and Compliance Survey,” more than 500 U.S. consumers (18-65+) revealed that in this digitally connected world, consumers want personalized, fast customer service interactions. Yet they also want to secure their personal information. While they are willing to share some information, how much is too much? Do they know how their information is being used?
Consumers weighed in on preferences of service and channel, data exposure and brand trust.
You can also view the full survey results here.