eCommerce Consumer Survey

Survey Reveals Loyalty Programs & Communication Essential to Retail Success CGS sponsored Dynata to survey 1,000 consumers across the U.S. about their current spending habits around non-essential items. For the purposes of this survey, non-essential purchases are items other than food, medicine and hygiene products. Notable findings include: ​ Consumers aren’t upset about service disruptions, but continued transparency is essential​ Loyalty programs are a must-have for retailers​ Consumers continue to make non-essential purchases for their wardrobe.