Innovating in a Post-Pandemic World

Few enterprises have included pandemics in their business continuity planning in the past. However, it’s a sure bet that most will do so from now on. Every business has been challenged by the ongoing COVID-19 pandemic. Global leaders were forced to reprioritize during the crisis, and many pushed innovation to the backburner as they tried to adapt to a new reality. One of the most disruptive aspects of that reality is the fact that consumer behavior has dramatically shifted during the pandemic. Consumers are choosing safer, online, convenient shopping methods for consumables, groceries and fast-food deliveries. This shift in demand is corroborated by independent research, which found that mid-year 2020 online sales jumped 55 percent year-over-year compared with the same period in 2019.

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