Virtual, Merged and Augmented Reality Use Cases

Over the past year, technology companies have been forced to transform the way they engage with customers. With in-person interaction off the table, B2B companies accelerated investment in technologies that could replicate an in-person experience, and in some ways improve the effectiveness of these engagements. One virtual engagement technology that showed success with early adopters pre-pandemic was mixed reality, which pacesetters were leveraging to boost field service effectiveness and customer training. This report gives an overview of virtual reality (VR), merged reality (MR) and augmented reality (AR), and provides examples of how the technologies can be used by various customer-facing departments. Get your copy now!

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