Renegade Brands


BlueCherry ERP supports growth across all divisions for Renegade Brands

Challenge / Opportunity:

* Create a centralized service operation for multiple brands at once

* Services include ERP implementations, B2B, new websites, commercial programs and commercial systems their clients use for day-to-day operations

* Each brand works in a different way and the challenge was getting all of them to operate in a similar, yet somewhat different, fashion


“CGS worked with us to help us overcome those business challenges, starting with the initial build of the mothership template and helping us collaborate with all our different brands - with Huff, with Brixton, the Mervyn guys.” – Brian Gable, VP of Commercial Programs for Renegade Brands.

Renegade Brands, a team created by ACP to provide strategic guidance, leadership and shared services to its portfolio of action sports and lifestyle brands, needed to replace its extensive network of existing systems with a single solution. Renegade looked for a partner to support the unique business needs of each individual brand on a national and global scale while gaining the benefits of a common platform. BlueCherry ERP enabled each company to support global sales initiatives, improve sales order processes and enhance warehouse functionality, ultimately enabling business growth across all divisions. Watch Brian Gable, the VP of Commercial Programs for Renegade Brands, discuss their partnership with CGS and the impact it has had on their business.


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