Increasing Sales and Customer Satisfaction with CGS BlueCherry®
Challenge / Opportunity
- Frye's legacy systems relied on an inefficient mix of tools not tailored to their needs.
- The company quickly needed a new system that would increase efficiency and support accelerating sales.
- Frye needed real-time data and transparency across all departments as their product catalog and sales grew.
As a cloud-based solution, BlueCherry B2B eCommerce was quickly rolled out to all departments, providing the entire organization with the most current line information and images for all its products
Read the study to learn how BlueCherry® gave Frye the ability to share real-time inventory, arming the team with reports that could be accessed at anywhere and anytime with up-to-the-minute information.
ABOUT THE FRYE COMPANY
Founded in 1863, The Frye Company is the oldest continuously operated footwear brand in America. The brand is known for bench-crafted leather goods that utilize the finest artisanal leathers and craftsmanship. Frye crafts high-quality leather boots, shoes, bags, small leather goods and other accessories, including hats and scarves. The breadth of the line exceeds 3,000 styles/colors and approximately 25,000 individual SKUs.