Increasing Sales and Customer Satisfaction with CGS BlueCherry®

Challenge / Opportunity

  • Frye's legacy systems relied on an inefficient mix of tools not tailored to their needs.
  • The company quickly needed a new system that would increase efficiency and support accelerating sales.
  • Frye needed real-time data and transparency across all departments as their product catalog and sales grew.

As a cloud-based solution, BlueCherry B2B eCommerce was quickly rolled out to all departments, providing the entire organization with the most current line  information and images for all its products​

Read the study to learn how BlueCherry® gave Frye the ability to share real-time inventory, arming the team with reports that could be accessed at anywhere and anytime with up-to-the-minute information.

Founded in 1863, The Frye Company is the oldest continuously operated footwear brand in America. The brand is known for bench-crafted leather goods that utilize the finest artisanal leathers and craftsmanship. Frye crafts high-quality leather boots, shoes, bags, small leather goods and other accessories, including hats and scarves. The breadth of the line exceeds  3,000 styles/colors and approximately 25,000 individual SKUs.

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