Channel Partner Enablement

So, you’re tasked with planning and executing on all aspects of your organization's channel strategy, and you know that choosing the...

Buyer behavior changed dramatically during the 2010s. When we entered the decade, people were just starting to get comfortable with...

Italian economist Vilfredo Pareto discovered the 80/20 principle, also known as the 80/20 rule, in 1896. Pareto noticed that 20% of...

Photograph: Kindel Media, Pexels.com The way that most mid-market companies purchase IT products and services has changed. In these...

Survey says: 48% of Channel respondents rate their current channel programs as Fair. In our State of The Channel survey, we asked...

In today's marketplace, customers demand a higher level of personalization and service than ever before. This shift in expectations...

They have many different names: browser cookies, HTTP cookies, internet cookies, magic cookies, tracking cookies, web cookies or simply...

Zuora defines the subscription economy as a “new era of companies and business models (based on a) new set of (customer) expectations....

Marketplaces have existed for centuries, dating back to ancient times. As Wikipedia states, “Some historians have argued that a type of...

For nearly four decades, distributors have been a core part of the tiered distribution system that’s powered growth in the technology...

Game Changer: Add Human Orchestration to Your Mid-Market Strategy As digital transformation continues its advance, channel sales and...

As buyers' journeys become increasingly influenced by digital transformation, your small- and medium-size business (SMB) channel...

Over the past 39 years, those building channel strategies have always done a remarkable job of reinventing themselves at a macro level....

Time stands still for no one. The pandemic lockdowns may have made people feel that time stopped, but it marched on. And looking at the...

Are you responsible for channel enablement at your company? Like many businesses and functions in the modern era, several massive...

We were thrilled to have invited Forrester Principal Analyst, Jay McBain as a guest speaker along with our President of Channels, Doug...