Boost Your Brand

From logos to colors to layouts, make your B2B eCommerce an extension of your brand and site. Provide seamless transitions and transactions wherever customers buy from you. Use the mobile app to tell your story, push promotions and put the marketplace in buyers’ pockets.

Boost Your Brand

Full of Features

All the features you want in a shopping site, tailored to the wholesale buying cycle.

You get:

  • Engaging, white-label experiences
  • Fast, accurate order fulfillment
  • Greater control over warehouse costs, processes and inventory
  • Seamless integration with ERP systems
  • Dashboards and data always at your fingertips
  • Marketing and communication tools
  • Complete mobile-first integration

Your buyers get:

  • Seamless, immersive branded experience
  • Powerful search
  • Quick-view product details, one-click comparisons
  • Simple, quick ordering
  • Scanning tool to capture orders and credit cards, at market or in-store
  • Branded Android / iOS mobile app with push notifications
  • Loyalty program and promotions
BlueCherry® B2B eCommerce: Full of Features

Marketplace of One

Experience the power and presence of an online marketplace without the competition! Offer buyers the ultimate customer experience in a marketplace where your brand stands alone. No side-by-side with competitors.

BlueCherry® B2B eCommerce: Marketplace of One

Always in Season

A good product is always in season. Traditional seasonal sales have given way to more frequent new product introductions. Today’s B2B buying and selling demand more efficient and cost-effective buyer-seller interactions online.


Curate products and styles for special events or closeouts, and then target buyers with quick, customized emails to supercharge sales. Quickly build new product lines, then present and promote them to customers.

BlueCherry® B2B eCommerce: Always in Season

By the Numbers

Pull reports and build dashboards to view the data and information you need, when you need it. Move more merchandise and save costs with a holistic view of wholesale buying.

BlueCherry® B2B eCommerce: By the Numbers

Build Stronger Relationships

BlueCherry B2B eCommercebuilds stronger, more efficient sales relationships. It uses a private marketplace with proven enterprise features, including multilingual and multi-currency capabilities.Buyers can view products, check availability, place orders and get updates faster and cheaper. 

Unlike public marketplaces, BlueCherry B2B eCommerce respects and protects individual buyer-seller relationships. Only authorized buyers have access to their retail partners. Buyers enjoy the convenience of access to all the information they need. They can conduct business when and where they want. 

Watch Komar, an industry-leading apparel company representing nearly 100 lifestyle brands, tell their BlueCherry success story. 


Features & Benefits

Line Sheet Templates

Users can quickly create custom line sheets and assortment plans, then send them via email to one or many buyers, or export as PDF or Excel files. Digital catalogs are based on highly customizable templates

Sales Automation

Designed for sales reps, this module includes account lookup, contact management, ATS/Delivery lookup, sales order entry, order status lookup and our offline mobile application for road warriors and trade shows

Facilitate Orders

Create orders from a catalog or enter online. Validate availability, delivery, special pricing, multiple currencies and more

Buyer Portal

Online buyer portal: Retailers log in to securely access order status, browse merchandise, review recommended assortments from their rep and place new orders

Sales Analytics

Sales data and insight on eCommerce trends for Brand Managers and Sales Reps to effectively manage their territory and merchandise assortments

API Access & API Integration

Web API integration services for third-party software, including ERP, PLM and B2C eCommerce solutions


250,000+ users worldwide


80,000+ retail buyers on BlueCherry B2B eCommerce platform


Implemented in 20+ countries

Kimberly Deignan

“BlueCherry B2B is an effective communication tool. It’s very user friendly. It’s quick. As a merchandiser, we can give Sales the tools they need to create full line sheets for national brands like Nordstrom and Macy’s to show them their full buy, in a very visual, beautiful way.  I have trained sales reps on the necessary functions that they need to be up and running - in a day.”

Joseph Abboud logo for apparel and fashion B2B software
General Sportswear logo for fashion and apparel B2B software
Tommie Copper logo for fashion and apparel b2b software
Frye logo for footwear brands software
Komar logo for fashion and apparel b2b software
Papell logo for fashion and apparel software
Haggar logo for fashion and apparel b2b software