Modernize B2B eCommerce

The consumer lifestyle products market is changing rapidly to keep pace with new omnichannel technologies. 

Consumers demand greater product choice, quality and shopping options. Brands and retailers alike are challenged to deliver a steady flow of on-trend merchandise to their customers.   

The traditional seasonal sales calendar has given way to the new reality of high-frequency new product introductions. B2B buying and selling processes have historically centered on tradeshows, market events and face-to-face meetings. This is changing. Today’s business environment demands more efficient and cost-effective buyer-seller interactions online.

B2B eCommerce for luxury goods and consumer goods

Visualize Brand Stories

BlueCherry® B2B eCommerce accelerates and simplifies the entire wholesale sales process using a private marketplace. Using this solution, wholesalers and retail brands can:

  • Engage retail buyers, promote products, select assortments and receive confirmed orders in real time on any device
  • Sell internationally with support features like regional currency
  • Provide buyers with recommendations and get detailed product information
  • Efficiently present and share information with buyers 24/7/365
  • Use the mobile app to tell their brand story and streamline the order process

Drive B2B Sales in Real Time

The retail industry is driven by results. Wholesale Sales teams need to match what individual buyers are likely to want or need next. 

BlueCherry B2B eCommerce gives global sales teams the ability to:

  • Get up to speed quickly
  • Create much richer customer experiences
  • Produce deeper analytics

This helps brands capitalize on what products sell and quickly—and move on from what doesn’t. 

Tapping into the power of selling on any device in real time, your sales teams can engage retail buyers faster. They can make visually compelling presentations and simplify your entire wholesale sales process.  

Woman doing yoga on the beach

Build Stronger Relationships

BlueCherry B2B eCommerce builds stronger, more efficient sales relationships. It uses a private marketplace with proven enterprise features including multilingual and multicurrency capabilities. More than 80,000 retail buyers benefit from unparalleled convenience and time-savings. Buyers can view products, check availability, place orders and get updates faster and cheaper. 

Unlike public marketplaces, BlueCherry B2B eCommerce respects and protects individual buyer-seller relationships. Only authorized buyers have access to their retail partners. Buyers enjoy the convenience of access to all the information they need. They can conduct business when and where they want. 

Watch Komar, an industry-leading apparel company representing nearly 100 lifestyle brands, tell their BlueCherry success story. 


Features & Benefits

Line Sheet Templates

Users can quickly create custom line sheets and assortment plans, then send them via email to one or many buyers, or export as PDF or Excel files. Digital catalogs are based on highly customizable templates

Sales Automation

Designed for sales reps, this module includes account lookup, contact management, ATS/Delivery lookup, sales order entry, order status lookup and our offline mobile application for road warriors and trade shows

Facilitate Orders

Create orders from a catalog or enter online. Validate availability, delivery, special pricing, multiple currencies and more

Buyer Portal

Online buyer portal: Retailers log in to securely access order status, browse merchandise, review recommended assortments from their rep and place new orders

Sales Analytics

Sales data and insight on eCommerce trends for Brand Managers and Sales Reps to effectively manage their territory and merchandise assortments

API Access & API Integration

Web API integration services for third-party software, including ERP, PLM and B2C eCommerce solutions


250,000+ users worldwide


80,000+ retail buyers on BlueCherry B2B eCommerce platform

$40 B+

BlueCherry customers together deliver $40b+ in annual retail sales

Portrait of Kimberly Deignan, Associate Merchandiser, Komar Brands for BlueCherry b2b ecommerce
Kimberly Deignan

“BlueCherry B2B is an effective communication tool. It’s very user friendly. It’s quick. As a merchandiser, we can give Sales the tools they need to create full line sheets for national brands like Nordstrom and Macy’s to show them their full buy, in a very visual, beautiful way.  I have trained sales reps on the necessary functions that they need to be up and running - in a day.”

Joseph Abboud logo for apparel and fashion B2B software
General Sportswear logo for fashion and apparel B2B software
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Frye logo for footwear brands software
Komar logo for fashion and apparel b2b software
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Haggar logo for fashion and apparel b2b software