Channel Enablement
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6 Ways the End of the Cookie Will Transform Channel Sales and Marketing
Mar. 31, 2022Learn how cookies are rapidly becoming extinct, and how this will massively transform the channel sales and marketing playbook.
Carmen Petro -
How the Shift to Subscription and Consumption Are Changing the Channel
Mar. 22, 2022Even with AI and other automation, there is currently no magic vendor portal that can fully support the seismic shift to subscription- and consumption-centric technology buying.
Carmen Petro -
How Marketplaces Accelerate Decline in Resell
Mar. 17, 2022Over thousands of years, marketplaces have been essential to human interaction. See how today's technology buyers have changed research and purchases.
Carmen Petro -
Distributors and the Future of Channel
Mar. 09, 2022Learn more about why tech distributors continue to be disrupted and how human orchestrators will become the new distributors
Carmen Petro -
2022 Mid-Market Channel Strategy – How to Scale
Oct. 26, 2021As digital transformation continues its advance, channel sales and marketing leaders face many opportunities and challenges in the mid-market, that is, the 3 percent of companies in the United States...
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Add Human Orchestration to Your Mid-Market Strategy
Aug. 31, 2021As buyers' journeys become increasingly influenced by digital transformation, your small- and medium-size business (SMB) channel strategy and mid-market channel sales strategy need to adapt.