Channel Enablement
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5 Sales Tactics That Close More Deals
Apr. 24, 2024Personalizing the customer experience can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. This article will introduce you to 5 sales tactics that will help you...
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6 Ways the End of the Cookie Will Transform Channel Sales and Marketing
Mar. 31, 2022Learn how cookies are rapidly becoming extinct, and how this will massively transform the channel sales and marketing playbook.
Carmen Petro -
How the Shift to Subscription and Consumption Are Changing the Channel
Mar. 22, 2022Even with AI and other automation, there is currently no magic vendor portal that can fully support the seismic shift to subscription- and consumption-centric technology buying.
Carmen Petro -
How Marketplaces Accelerate Decline in Resell
Mar. 17, 2022Over thousands of years, marketplaces have been essential to human interaction. See how today's technology buyers have changed research and purchases.
Carmen Petro -
Distributors and the Future of Channel
Mar. 09, 2022Learn more about why tech distributors continue to be disrupted and how human orchestrators will become the new distributors
Carmen Petro -
8 Reasons Why the Ecosystem Orchestrator Will Become the New Trusted Advisor
Mar. 02, 2022Learn 8 reasons why a channel ecosystem orchestrator will be the next Trusted Advisor for your SaaS solutions
Carmen Petro