Channel Partner Enablement

They have many different names: browser cookies, HTTP cookies, internet cookies, magic cookies, tracking cookies, web cookies or simply...

Zuora defines the subscription economy as a “new era of companies and business models (based on a) new set of (customer) expectations....

Marketplaces have existed for centuries, dating back to ancient times. As Wikipedia states, “Some historians have argued that a type of...

For nearly four decades, distributors have been a core part of the tiered distribution system that’s powered growth in the technology...

Photograph: Kindel Media, Pexels.com The way that most mid-market companies purchase IT products and services has changed. In these...

Game Changer: Add Human Orchestration to Your Mid-Market Strategy As digital transformation continues its advance, channel sales and...

As buyers' journeys become increasingly influenced by digital transformation, your small- and medium-size business (SMB) channel...

Over the past 39 years, those building channel strategies have always done a remarkable job of reinventing themselves at a macro level....

Time stands still for no one. The pandemic lockdowns may have made people feel that time stopped, but it marched on. And looking at the...

Are you responsible for channel enablement at your company? Like many businesses and functions in the modern era, several massive...

Buyer behavior changed dramatically during the 2010s. When we entered the decade, people were just starting to get comfortable with...

We were thrilled to have invited Forrester Principal Analyst, Jay McBain as a guest speaker along with our President of Channels, Doug...

Technology industry Channel Chiefs are currently facing many challenges as they strive to meet their business objectives, retain...

Technology industry Channel Chiefs are currently facing many challenges as they strive to meet their business objectives, ...

IDC has been tracking the growth and change through the digital transformation era for the past few years, and has seen phases evolve as...

According to Nielsen, Word-of-mouth recommendations are the most effective and trustworthy advertising source. As a result, partner...