6 Ways the End of the Cookie Will Transform Channel Sales and Marketing
  • Channel Enablement
They have many different names: browser cookies, HTTP cookies, internet cookies, magic cookies, tracking cookies, web cookies or simply...
How the Shift to Subscription and Consumption Are Changing the Channel
  • Channel Enablement
Zuora defines the subscription economy as a “new era of companies and business models (based on a) new set of (customer) expectations....
How Marketplaces Accelerate Decline in Resell
  • Channel Enablement
Marketplaces have existed for centuries, dating back to ancient times. As Wikipedia states, “Some historians have argued that a type of...
Distributors and the Future of Channel
  • Channel Enablement
For nearly four decades, distributors have been a core part of the tiered distribution system that’s powered growth in the technology...
8 Reasons Why the Ecosystem Orchestrator Will Become the New Trusted Advisor
  • Channel Enablement
Photograph: Kindel Media, Pexels.com The way that most mid-market companies purchase IT products and services has changed. In these...
Midmarket blocks over graphs and charts
  • Channel Enablement
Game Changer: Add Human Orchestration to Your Mid-Market Strategy As digital transformation continues its advance, channel sales and...
Hands with globe of light showing connection
  • Channel Enablement
As buyers' journeys become increasingly influenced by digital transformation, your small- and medium-size business (SMB) channel...
Businessperson on rocket collecting subscribers in a net illustration
  • Channel Enablement
Over the past 39 years, those building channel strategies have always done a remarkable job of reinventing themselves at a macro level....
Illustration of digital marketing channel partners
  • Channel Enablement
Time stands still for no one. The pandemic lockdowns may have made people feel that time stopped, but it marched on. And looking at the...
Businessperson with tablet and sales data
  • Channel Enablement
Are you responsible for channel enablement at your company? Like many businesses and functions in the modern era, several massive...
Businessperson with channel partners around the globe
  • Channel Enablement
Buyer behavior changed dramatically during the 2010s. When we entered the decade, people were just starting to get comfortable with...
economic crisis due to corona virus
  • Channel Enablement
We were thrilled to have invited Forrester Principal Analyst, Jay McBain as a guest speaker along with our President of Channels, Doug...
Key Challenges Facing Channel Chiefs in the Post-Pandemic Landscape
  • Channel Enablement
Technology industry Channel Chiefs are currently facing many challenges as they strive to meet their business objectives, retain...
Key Challenges Facing Channel Chiefs in the Post-Pandemic Landscape
  • Channel Enablement
Technology industry Channel Chiefs are currently facing many challenges as they strive to meet their business objectives, ...
Channel Partner Enablement blog by IDC
  • Channel Enablement
IDC has been tracking the growth and change through the digital transformation era for the past few years, and has seen phases evolve as...
Channel Partner Team Strategy Meeting
  • Channel Enablement
  • Tech Outsourcing
According to Nielsen, Word-of-mouth recommendations are the most effective and trustworthy advertising source. As a result, partner...